Pakorn Somapa: Social Listening

    Bobacino.co

     In this assignment, I choose Bobacino because in last few years demand across U.S. for boba tea market are rise almost double in 2-3 years. Concept of Bobacino is get self service boba tea for the customers with automatic machine, and also reduce cost for operate with require less space and employees to sell boba tea. For social media, they not often post news and update after October 2022  which could make less demand from customers. Mostly social media that they are use are Facebook and Instagram to promote and tell story of their products. 

    Bobacino brand proposition are to reduce cost of operate while customers still enjoys their tea with high quality products. 

    In most of their social media, Bobacino have positively comment. For example, one comment from rituals.coffeehouse wrote, "Fresh coffee, all day, everyday" and milkandt also wrote " Ayee chief boba officer out in the street". However, there are some comment that ask Bobacino for more information such as glamislamicart wrote "what's the update on bobacino". 

  

    The product, service and message that Bobacino delivery to the customer is try to show high quality boba tea that everyone could get in several minutes. However, after October last year they are not active as much as before. 

    Bobacino use marketing since they start operate in July 2022 which raise fund for their company almost double of company value, but after October their are inactive in social media platform for promote and marketing their products. However, Bobacino make thier business more interesting by show demand forecast of boba market in U.S. that will grown 128% in 2028 to reach $4.34 billion. 

    Now Bobacino are not often post or update on their social media platform and have very few response to people that engagement in their social media. I think if Bobacino did not reactive again their competitors would take over boba tea market soon.

    If I was the brand manager, I would present to the board director to hire proficiency SEO for the company. Because products and business model of Bobacino are perfect but they have problem with managing social media platform.

    In this assignment, I learned important of social media that could increase more value and sales of products if it gone positively, and negatively aspect on social media platform could led to decrease sales and bad effect for company in the long term.  

Source:

https://www.worldteanews.com/whats-brewing/bobacino-debut-its-robotic-boba-tea-bar-world-tea-conference-expo

https://waxinvest.com/projects/bobacino/