Pakorn Somapa: Social Listening
Bobacino.co In this assignment, I choose Bobacino because in last few years demand across U.S. for boba tea market are rise almost double in 2-3 years. Concept of Bobacino is get self service boba tea for the customers with automatic machine, and also reduce cost for operate with require less space and employees to sell boba tea. For social media, they not often post news and update after October 2022 which could make less demand from customers. Mostly social media that they are use are Facebook and Instagram to promote and tell story of their products. Bobacino brand proposition are to reduce cost of operate while customers still enjoys their tea with high quality products. In most of their social media, Bobacino have positively comment. For example, one comment from rituals.coffeehouse wrote, "Fresh coffee, all day, everyday" and milkandt also wrote " Ayee chief boba officer out in the street"....